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44

2017.07.14

[Apparel News] 'Rexy' launches new functional socks

'Obtained a lot of functions and design pattern'        REXY (CEO Kim Cheol-young) socks 'REXY' has recently launched a number of new materials, patterns and functions that will revolutionize s..

'Obtained a lot of functions and design pattern'

 

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 REXY (CEO Kim Cheol-young) socks 'REXY' has recently launched a number of new materials,

patterns and functions that will revolutionize sports socks.

 

 We also introduced 'Super Light Sock', which is knitted with high-density knitting machine of 200 needle, starting from 'Cool Max Balance Sock' which is excellent in quick-drying moisture absorption. 'Lightweight socks' are imported from Italy using high-quality knitting machines, sewing lines are smooth and comfortable to wear, a cool material, aqua X yarn is cool, knit.

 

 '4-Square Spin Squeeze Socks' have excellent elasticity and comfort through special tissues and prevent ankle twisting by an ankle pulled tissue.

 

 In addition, the 'arch pit' sock of the mesh material doubled the breathability with a triple layer structure, and the arch structure of the arches gives continuous arch support function.

 

 In addition, the 'Separate Toe Socks', which won domestic invention and design patents, have improved comfort by wearing existing toe socks, double the comfort with a differential press structure per toe, and added the function of preventing moisture between toes.

 

 It will also be available for the first time since launching this month. It is a patented product that acquired three utility models in total, and the slip prevention function was added to the band part to eliminate the peeling.
  
 Currently, 
REXY is in pre-order event ahead of product launch and plans to sell it in earnest soon.

 

Http://www.apparelnews.co.kr/naver/view.php?iid=66893

If you visit the site, you can see the full article.

 

 

43

2017.07.13

[Topgolf, Golfguide,GOLFJOURNAL,GOLFLIFE July issue]REXY

  REXY socks is reported in Topgolf, Golfguide, GOLF JOURNAL, GOLF LIFE July issue.

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REXY socks is reported in Topgolf, Golfguide, GOLF JOURNAL, GOLF LIFE July issue.

42

2017.05.25

Established Seongnam factory

          June 01, 2017Sunghwa Co., Ltd. is located in Qingdao, Zhuji, Gaesong Industrial Complex, Vietnam  Seongnam Factory was established.  

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June 01, 2017
Sunghwa Co., Ltd. is located in Qingdao, Zhuji, Gaesong Industrial Complex, Vietnam
  Seongnam Factory was established.
 

41

2017.05.08

[Apparel News] Interview-CEO Kim Cheol-young

"The goal is to let people around the world wear our socks."         Production of 120 million pairs of socks per yearDeal with global companies such as Gap, H & MTurning point 30 years..

"The goal is to let people around the world wear our socks.

  

 

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Production of 120 million pairs of socks per year
Deal with global companies such as Gap, H & M
Turning point 30 years ... Towards Global First

 

 The socks sold at global brands such as Gap, H & M, J Crew, and Old Navy are amazingly made by SUNGHWA Co., Ltd., a domestic sock company. More than 80 global brands from 40 countries are suppliers of SUNGHWA Products.
The CEO company, Kim Cheol-young 
has grown 12% every year for 30 years, says, "We will grow into the world's strongest sock company."

 

 In 1987, Mr, Kim , who worked for a sales department in a textile company, started his business as a sideline with six knitting machines on the floor of 33 space under the guidance of an acquaintance who developed a computer knitting machine to manufacture fashion socks. At that time, it started to manufacture and supply fashion socks, which were exported for the first time in Korea. Most of the domestic customers were buying plain socks only.

 

 Mr. Kim said, "I started to deal with BYC, SOCKSTOP, etc, which was established in the early days, and started to get attention from domestic and foreign countries as a result of dealings with overseas brands such as H & M, starting with US SPA 'Gap'. Sales of fashion sock OEM and ODM business have reached 10 billion won in the first 10 years, and 70 billion won in 30 years.

 

 The R&D Room, a core division of Sunghwa Products, develops new materials and new patterns based on an unusual number of designers to provide domestic and foreign buyers with more than 6,000 styles of samples per season.

As for the survival of the global market, he emphasized, "Buyer-oriented quality control, fast delivery, competitive price and capacity are the most important factors."

 

 In a changing global environment, negative factors and positive factors such as labor costs and diplomacy always coexist. Therefore, we have diversified our portfolio of production sites (domestic and overseas plants) and suppliers (sales promotion sites). Thanks to this, we were able to resolve the deadline risk of the Gaesung Industrial Complex, which was suddenly closed. We have diversified the volume production of high-end products into Qingdao, China, the global vendor advancement base in China and 180 domestic suppliers, and volume groups such as light garments and socks to Vietnam. The market share is maintaining a balance of 70% for exports and 30% for domestic sales.

 

 Mr. Kim is starting another challenge for the world class beyond the domestic market.

We established SH Apparel and artificial joint healthcare company, SUNGHWA Medical Co., Ltd., a light garment manufacturing corporation, focusing on SUNGHWA Co., Ltd., followed by functional balance sock "REXY" launched last year and a direct factory of Vietnam SUNGHWA Vina that is the outpost base for global expansion. is.

 

 His vision is to become a world-class OEM and ODM company recognized by both domestic and overseas buyers, while also strengthening the brand position of functional sports socks, starting with "REXY" balance socks.

 The Vietnam plant, which was established for this purpose, has a state-of-the-art facility capable of producing 50 million pairs of socks a month and 700,000 pieces of light garments by investing 20 million dollars on a 28,000 square meter site.

 Mr, Kim said, "The final goal is to enter the global 1% level. It is a dream that the top of the sock and light garment market led by the US, Japan and European companies will be on top. "

 

 

 

http://www.apparelnews.co.kr/naver/view.php?iid=65971

If you visit the site, you can see the full article.

40

2017.04.18

[Apparel News]Sports socks 'REXY' stiffening

Balance socks     REXY, a sports sock, is developing a new strategy for expanding its business.He started to secure his base with golf socks. He has recently started to expand his field of outdoor, tennis,..

Balance socks

 

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REXY, a sports sock, is developing a new strategy for expanding its business.
He started to secure his base with golf socks. He has recently started to expand his field of outdoor, tennis, and running, and set the position of leading sports socks.
Cumulative sales for the first quarter grew to 200% , and this year we will pursue 2-step marketing and product strategies.

 

 He started to secure his base with golf socks. He has recently started to expand his field of outdoor, tennis, and running, and set the position of leading sports socks.


 Cumulative sales for the first quarter grew to 200% YoY, and this year we will pursue 2-step marketing and product strategies.
We try to redefine item naming and position for brand core technology.
First, we changed our proprietary "Arch-Pad" technology to "Blance Socks" and unify the name of the entire product line.
Balance Socks is easier to recognize than arch pads, and it is judged to be positive in terms of brand, linkage, and product expansion.

 

 'Balance Sacks' technology has been applied to the arch pad of the sole, the front, the back and the side of the sock with the slip prevention function 'Three way non slip' to maintain the balance and improve the grounding power. It is a strength to improve the performance of various sports activities.
 In order to strengthen the lineup, we are also planning high-performance performance socks that combine patterns with new materials based on Balance Socks. To this end, our R&D departments are conducting initial product planning, sample development, and fitting tests.

 Recently, we launched a quick-drying fast-drying coolmax product, which is selling high on and offline. Thanks to this, tennis, outdoor, running, and other balance socks will be released new. "REXY" socks are in the process of recruiting sales agents to secure various sales outlets such as golf shops, corporate specials, VIP gift group purchases, and professional shops.

 

http://www.apparelnews.co.kr/naver/view.php?iid=65760

If you visit the site, you can see the full article.

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